Why South Bend?
“Why South Bend?” is more than just a question. It’s a powerful movement for spreading the word far and wide about this All-America City, especially why South Bend’s recognized stature as an emerging center of research and innovation make it a smart choice for businesses to invest, grow and flourish in the technology-driven, knowledge economy of our 21st century.
As a question, it prompts people to think about the many good reasons people choose to live and work in South Bend. The answers give voice to an appreciation for the city as a great place to live, while also sharing a sense of optimism about its future.
As a movement anchored in this web site, “Why South Bend?” is a powerful testimony from local business owners and professionals themselves. It speaks to the valuable presence of the University of Notre Dame, Innovation Park, Ignition Park and South Bend’s many other resources and assets that make this a very smart place for businesses build their future and professionals to launch or advance their careers.
The movement began with asking “Why South Bend?” Respondents have begun to share their answers here as you can see in the center of this page. More people are adding their voices to our Facebook page . We are confident there are plenty more voices like these just waiting to be heard, so we’ll keep asking the question, collecting the answers and posting them right here … for all the world to see.

“In both my personal and professional lives, I’ve found that South Bend is, first and foremost, a place where people care. People are involved and connected to one another in ways that make living here a true experience of community. When the National Civic League named South Bend one of its 10 "All-America Cities" this year, it highlighted one of the things I believe makes this place great – ordinary people working together to improve their community themselves.”